Project Overview

The Heart2Heart Foundation (H2H) has evolved from a women’s heart health initiative to a mission that serves entire families at every stage of life. With this growth came the need for a refreshed brand identity that truly represents its broader impact.

In reimagining the foundation’s look, a vibrant new color palette was introduced—bold reds and blues—to create a dynamic, eye-catching appeal that resonates with both men and women. The updated visuals not only honor H2H’s roots but also extend its reach to a wider audience.

The new iconography draws inspiration from the rhythm of a beating heart, symbolizing movement, energy, and the ongoing push for better heart health. This fresh identity reflects H2H’s commitment to touching hearts and saving lives, one heartbeat at a time.