Hospitality and Tourism Management Certification

Welcome to Your Market Research & Analytics Toolkit.

Welcome to the resource hub for “From Data to Destination: Using Data to Elevate Your Hospitality Strategy”. Whether you’re just beginning to explore the power of data or looking to refine your existing strategy, this page offers everything you need to take your marketing efforts to the next level. Here, you’ll find the complete slide deck from the presentation, in-depth guides on Google Analytics 4 (GA4), and curated links to courses and training materials. Use these resources to sharpen your skills, track meaningful KPIs, and align your campaigns with your business goals. Start turning insights into action today—and let data drive your success in tourism and hospitality!

resources

Check out these recommended resources to continue your understanding of analytics in marketing.

Google Analytics 4 Training Guide
Explore the Google Analytics 4 account training and support guide to find the self-service support options for standard properties. I recommend starting with the Analytics Academy on SkillShop. This is a free certification course. 

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Google Analytics 4 Demo Account
The Google Analytics demo account is a fully functional Google Analytics account that any Google user can access. It contains 2 Google Analytics 4 properties. The demo account is a great way to look at real business data and experiment with Google Analytics features.

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Hubspot Total Inbound Certification
Discover the power of inbound with HubSpot’s free Inbound Certification Course. Attract, engage, and delight customers with a human-centered approach that builds trust and provides value. Learn how to create a flywheel that fuels your company’s growth through the fundamentals of inbound methodology, including shared goals, buyer personas, and defining the buyer’s journey.

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Hubspot Digital Marketing Certification
Develop a human-centered, inbound-first digital marketing strategy with HubSpot Academy’s Digital Marketing Certification Course. Discover how to create compelling content for users and search engines alike. Gain expertise in diverse digital marketing topics like SEO, social media, email, and more.

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Coursera Google Digital Marketing

In this certificate program, you’ll learn in-demand skills, and get AI training from Google experts. A subscription to Coursera is required. 

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LinkedIn Learning - GA4 Quickstart
In this course, learn how to take advantage of the latest features in Google Analytics, which allow you to track your consumer, no matter what device they use. Instructor Brad Batesole shows you how Google Analytics works, how to set up Google Analytics, and how to navigate its key functionality. He covers how to track data effectively in Google Analytics, as well as how to use reports to make accurate decisions and how to navigate the interface of Google Analytics.

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Google Tag Manager Fundamentals
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments (aka tags) on your website or mobile app. These guides will get you up to speed quickly, so you can implement measurement code successfully and make smart decisions on your ad spend.

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Simpli.Fi Bullseye Training
Simpli.fi is a leading vendor in the programmatic space. Their Bullseye 101 and 201 trainings are free and provide a comprehensive dive into programmatic advertising. A portion of the training is dedicated to reporting, analytics, and campaign optimization.

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