Project Overview

A New Digital Home for Advanced Skincare – The Laser Center Website Launch

When it comes to skincare, precision matters—and the same goes for web strategy.

We’re excited to announce the launch of tclasercenter.com, the new standalone website for The Laser Center at Tri-Cities Skin & Cancer.

Previously housed within the broader Tri-Cities Skin & Cancer site, The Laser Center had grown into a destination of its own, offering specialized services like laser hair removal, vein treatments, skin rejuvenation, and more. As patient interest and service offerings expanded, so did the need for a more focused, user-centered digital experience.

Why the Shift?

The decision to create a dedicated website was rooted in clarity and growth.

• Focused User Experience: Patients can now explore laser-based treatments without navigating through unrelated content.

• Targeted Messaging: The new site speaks directly to skincare clients looking for advanced aesthetic solutions.

• Strategic Separation: While still part of the trusted Tri-Cities Skin & Cancer network, The Laser Center now has space to grow its digital footprint independently.

What We Built

• A clean, modern interface with a calming, clinical feel

• Easy-to-navigate treatment categories

• Provider bios that build trust and transparency

• Optimized mobile performance for on-the-go users

• Scalable structure for future service expansions

Whether someone is exploring their first laser facial or seeking expert-level care for more advanced concerns, this new site helps them feel confident and informed from the first click.